Post by ivykhan885 on Mar 7, 2024 4:31:31 GMT
Digital marketing is constantly expanding and, with this, so is the terminology associated with it. New solutions require new words, used daily by marketers around the world. Let's discover the most common terms and their meaning together! For your digital marketing campaigns choose Ediscom and its tailor-made solutions! Contact us now . Marketing Glossary Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION As promised, we continue last week's article and continue to list other terms from our marketing glossary! Let's start with a key concept in digital marketing, present in numerous performance-oriented strategies: the landing page! Marketing glossary, some key concepts (part 2) Landing page : single, well-structured web page designed specifically for an advertising campaign.
Generally called the "landing page" it represents the space that users enter once they have clicked on the Call to Action of an advert or advert. The objectives can be different, including conversion into a lead or customer. Lead : user who has demonstrated interest in a company, its products or services by voluntarily Australia Telegram Number Data giving them their data. Lead generation : marketing action aimed at generating a list of possible leads, i.e. contacts potentially interested in the brand or the products and services offered by the company. A lead is generated when a user voluntarily decides, as an interested party, to give up their data in exchange for any type of advantage, be it a discount or a request for information. Lead magnet : free and valuable content used, within lead generation strategies, as an incentive to convince the user to voluntarily give up their data.
to the company. In the glossary, digital marketing is, therefore, the first real contact created between the user and the brand, which, thanks to its quality and the interest it arouses, pushes the subject to become a lead (contact) of the company. Lead management : it is the process through which a company monitors, manages and manages the relationship with its potential customers. It includes all the practices useful to guarantee the success of this procedure, i.e. lead generation, lead acquisition, lead distribution, lead nurturing and, finally, lead analytics solutions. Lead nurturing : it is a functional marketing solution for establishing a lasting relationship with an already acquired lead. It consists.
Generally called the "landing page" it represents the space that users enter once they have clicked on the Call to Action of an advert or advert. The objectives can be different, including conversion into a lead or customer. Lead : user who has demonstrated interest in a company, its products or services by voluntarily Australia Telegram Number Data giving them their data. Lead generation : marketing action aimed at generating a list of possible leads, i.e. contacts potentially interested in the brand or the products and services offered by the company. A lead is generated when a user voluntarily decides, as an interested party, to give up their data in exchange for any type of advantage, be it a discount or a request for information. Lead magnet : free and valuable content used, within lead generation strategies, as an incentive to convince the user to voluntarily give up their data.
to the company. In the glossary, digital marketing is, therefore, the first real contact created between the user and the brand, which, thanks to its quality and the interest it arouses, pushes the subject to become a lead (contact) of the company. Lead management : it is the process through which a company monitors, manages and manages the relationship with its potential customers. It includes all the practices useful to guarantee the success of this procedure, i.e. lead generation, lead acquisition, lead distribution, lead nurturing and, finally, lead analytics solutions. Lead nurturing : it is a functional marketing solution for establishing a lasting relationship with an already acquired lead. It consists.