Post by account_disabled on Mar 9, 2024 3:30:38 GMT
What are we talking about when we talk about storytelling? There is no standard definition, but we could describe storytelling – or to be more precise, corporate storytelling – as the art of using the patterns and models of the narrative story in order to communicate the image of a brand and its products. It is therefore a trait d'union at a marketing level, since it manages to relate the potential of corporate communication (particularly with regards to the digital scenario) with the great wealth of references and knowledge that we can represent through the development of a story. Each form of narration has its own structure that blends rationality and emotion, verisimilitude and fiction within itself. An effective story involves, excites There is no pretense of bothering great scholars of language such as Propp, Eco or Barthes, but there is no doubt that, to understand how to create effective stories, one must know their architecture, their framework. And, even before this, the objective is to understand what you want to create through storytelling:.
what type of corporate identity do you want to bring out, with Denmark Telegram Number Datawhat symbols and references do you want to involve and excite your audience, what tools do you consider most effective for obtaining results? hope. Starting from the classic definition schemes of the narrative model we can say that all stories must (or at least should) have a development which, from a starting situation, leads the reader to recognize the existence of a problem to solve or a challenge to overcome , with a character – the protagonist/hero – who works to overcome them in the name of the set of values he embodies; the culminating moment of the story resolves, positively or negatively, this tension and from this process the reader can draw a moral. Translated into marketing terms, you can interpret this path by imagining that your brand is the protagonist, trying to resolv.
Thanks to what it is able to offer, an adverse situation determined by the presence of a real problem, also arousing an emotion such as to make the reader's thoughts adhere to the company's vision. and inspires: it is not difficult to understand how high the potential of storytelling is for the purposes of corporate promotion and sharing values with potential customers. So think about how you could tell what you do through a story: think about what, among the activities you do, is able to fascinate your audience, how to imprint a positive memory in a reader's memory, how to guide potential customers into action. The structure of narration: how to put the basic rules of storytelling to good use
what type of corporate identity do you want to bring out, with Denmark Telegram Number Datawhat symbols and references do you want to involve and excite your audience, what tools do you consider most effective for obtaining results? hope. Starting from the classic definition schemes of the narrative model we can say that all stories must (or at least should) have a development which, from a starting situation, leads the reader to recognize the existence of a problem to solve or a challenge to overcome , with a character – the protagonist/hero – who works to overcome them in the name of the set of values he embodies; the culminating moment of the story resolves, positively or negatively, this tension and from this process the reader can draw a moral. Translated into marketing terms, you can interpret this path by imagining that your brand is the protagonist, trying to resolv.
Thanks to what it is able to offer, an adverse situation determined by the presence of a real problem, also arousing an emotion such as to make the reader's thoughts adhere to the company's vision. and inspires: it is not difficult to understand how high the potential of storytelling is for the purposes of corporate promotion and sharing values with potential customers. So think about how you could tell what you do through a story: think about what, among the activities you do, is able to fascinate your audience, how to imprint a positive memory in a reader's memory, how to guide potential customers into action. The structure of narration: how to put the basic rules of storytelling to good use